In the twenty-first century, branding is the key differentiator between companies.

Developing and managing brands today means managing people, managing innovations and managing communications.

Recognising your need to succeed in re-launching or re-energising a brand, PIPT carries out brand audits, analysing six key discriminators of both your brand and those of your major competitors.

These include:

• Brand Metrics relating to image and impact;

• Internal Company elements such as brand structure and management;

• Market Segmentation including buying practices and customer profiles;

• Differentiation in terms of ownership of attributes;

• Positioning;

• Personality of the brand in communication terms.

As part of the partnership process with our clients, we revisit these audits on a regular basis, every 2 to 3 years, depending on market/product change.